Playboy, Pinups

The story of Zippo Manufacturing Company is the story of its people, from the founder, George G. Blaisdell, to the many Zippo employees, customers, and collectors who have played a part in its 75-year history. Their loyalty to Zippo has made this one of America’s great companies, one with a vivid history which is detailed here. The Zippo timeline begins in the early 1930s, at the Bradford Country Club in Bradford, Pennsylvania. Mr. Blaisdell* watched a friend awkwardly using a cumbersome Austrian-made lighter. The lighter worked well, even in the wind, due to the design of the chimney. But its appearance was utilitarian. Its use required two hands, and its thin metal surface dented easily. *From the beginning, this is how Zippo employees referred to George Blaisdell He decided to refashion the Austrian lighter in the fall of 1932. Mr. Blaisdell fabricated a rectangular case and attached the top of the lighter to the case with a hinge. He retained the chimney design which protected the flame under adverse conditions. The result was a lighter that looked good and was easy to operate. The first lighter, currently displayed at the Zippo/Case Museum in Bradford, was produced in early 1933. The word “Zippo” was created by Mr. Blaisdell in 1932. He liked the sound of the word “zipper” so he formed different variations on the word and settled on “Zippo,” deciding that it had a “modern” sound. The first Zippo lighters sold for $ 1.95 each. And, from the very beginning, they were backed by Mr. Blaisdell’s unconditional lifetime guarantee – “It works or we fix it freeTM.”

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